How would you sell a 3D food printer? What about a biodegradable toothbrush? Or an easy one: a lovely cup of coffee?

In this social card game, you are tasked to do just that, but with a twist. Players take turns to be a "pitcher" and sell a product from their hand to the rest of the group. However, when they finish their pitch, everyone submits a card, which is then shuffled and shown. Everyone must guess which product they think is the pitcher's and will score points for anyone they trick. The pitcher has the most difficult job, as they will not receive any points if everyone guesses their product.

Pitch Please was a board game that could only exist thanks to the iterative powers of software. Creating a React app to design cards allowed me to quickly dial in the look and feel of the game and prototype different rules and mechanics with ease.

Using AI to generate the imagery fit well with the 'startup' premise of the game. It allowed me to easily create any product, no matter how wacky. The biggest challenge with the implementation of AI was in generating a consistent style so that the game felt cohesive.